• Home
  • About Mitch
  • Speaking
  • Articles
  • Contact
  • Home
  • About Mitch
  • Speaking
  • Articles
  • Contact

Digital Strategist

WordPress Developer

Content Creator

Unapologetic Punk

Mitch Canter

  • X
  • Bluesky
  • GitHub
  • Twitch
  • YouTube
  • LinkedIn
Conferences

Social South: Day 1 – Way Better than Just #SoSo

CMDR Mitchcraft

Reading time: 2 minutes

Today was Day 1 of the Social South conference in Birmingham, and everything was definitely in full swing from the get-go.  Although it’s late, I do have some takeaways I want to talk about so I can get them out of my brain and onto the blog.

  1. No one is an expert in Social Media – it’s too new of a medium for anyone to be an expert.  Calling yourself an expert only makes it apparent that you aren’t really an expert.
  2. People seem to really love Robert Scoble here.  Apparently, in 10-15 years, all of us will be like him and will have our own spheres of influence. 
  3. It’s not how many followers you have, it’s how many fans you have (and no, you don’t need 10K followers to have fans).
  4. It doesn’t matter how much social media you use – if your product sucks, it will always suck.  Put out a better product.
  5. Above average is the new average – you can’t do anything less online, because people expect the extra mile.
  6. Being a designer that understands marketing in a room full of marketers is a fun place to be 😉

Honestly, it all boils down to taking care of people by putting out great content.  By providing great content, you provide your readers with a reason to trust what you say. As that trust builds over time, they start to tell others, who tell others, who tell others still, until you can become one of the Rockstars that people talk about so much in this field.

Tomorrow’s going to be just as awesome, I can tell, so I’ll see you guys there!

Social South, SoSo
  • How to Add Rainbow Text To WordPress

    How to Add Rainbow Text To WordPress

    Reading time: 1 minute

    I’ve been tinkering with the theme on this website, and I’m been very happy with how things have come out. I have a soft spot for gradients, especially with the ‘punk’ color scheme I’ve been using on my branding. One question I get, consistently: “How can I achieve the rainbow gradient text effect”? It’s actually…

    Design, Tutorial, WordPress
  • Fighting the WordPress White Screen of Death

    Fighting the WordPress White Screen of Death

    Reading time: 1 minute

    We’ve all been there: We’re editing the WordPress theme file, setting a new function and *BAM*: We view the site and it’s nothing but a sea of white pixels.  There’s no messages, no errors, nothing to indicate what you’ve done wrong.  And it’s frustrating: sure, removing the change would fix the problem, but I (as I’m…

    WordPress