Category: Gamification
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Killers & Gamification: “Win… at any cost”
A note, before we begin: a lot of people, when they hear the name of the ‘killers’ player group, don’t like to actually be called ‘Killers’. There is a negative connotation the name brings. Take it from someone who plays video games – the name is very apt. There are groups of people who, whether…
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Explorers & Gamification: “To Boldly Go Where No Man Has Gone Before!”
Explorers are, by far, the hardest group to please. They thrill in the hunt of the unknown and new, and love to face difficult challenges. On the one hand, an explorer doesn’t need a clear goal to engage with a ‘construct’ – they’re quite happy jumping in with both feet and seeing what the world…
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Socialites & Gamification: “Better, Together”
Socialites, in games, love the idea of spending their interactions (and time) with other players. There are two main reasons why a socialite continues to use a platform or game. One, they enjoy the features you’ve implemented to keep them around. Two, the people they have met are on your platform as well. If either…
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Achievers & Gamification: “I Wanna Be The Very Best”
Achievers in games want one thing out of their experience: to be the absolute best in whatever the game has in store. Whether it’s winning the top prize or beating the baddest boss, these players want to climb to the top of the pyramid of success. Prestige, and the thrill of the achievement, are what…
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Bartle’s Taxonomy: Understanding The “Players” In Gamification
We’ve learned that Gamification is the act of taking gaming principles and applying them to real world situations in order to modify behavior. But before we jump in with both feet, there’s a few things we have to consider. Let’s look at a few sample “players” – a term used to define the users we will be interacting…
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Gamification: How to Level Up Your Marketing Campaign
I’ve never shied away from the fact that I’m a huge fan of gaming. Most nights, once the rest of the family has gone to bed, you’ll see me traversing the lands of Eorzea as my alter ego Lucina. Beating bosses, collecting loot, and enjoying the company of the other players I work with –…