Socialites, in games, love the idea of spending their interactions (and time) with other players. There are two main reasons why a socialite continues to use a platform or game. One, they enjoy the features you've implemented to keep them around. Two, the people they have met are on your platform as well. If either of those two elements becomes an issue, they (and…
Sitting on a plane, being able to write on my blog... technology is a beautiful thing, isn't it? I'm flying back from Chicago (by way of Charleston, SC) to Nashville. I had the opportunity to speak on Gamification at two very awesome (and very different) events: Digital Summit Chicago and Type-A Parent & Lifestyle Blogging Conference. One for marketers and brands, another for the…
Achievers in games want one thing out of their experience: to be the absolute best in whatever the game has in store. Whether it's winning the top prize or beating the baddest boss, these players want to climb to the top of the pyramid of success. Prestige, and the thrill of the achievement, are what drives these players to keep playing and to keep…
We've learned that Gamification is the act of taking gaming principles and applying them to real world situations in order to modify behavior. But before we jump in with both feet, there's a few things we have to consider. Let's look at a few sample "players" - a term used to define the users we will be interacting with. We'll do so in the context of an…
I've never shied away from the fact that I'm a huge fan of gaming. Most nights, once the rest of the family has gone to bed, you'll see me traversing the lands of Eorzea as my alter ego Lucina. Beating bosses, collecting loot, and enjoying the company of the other players I work with - there's more than a few reasons why I keep…