Category Archive: Marketing

Socialites & Gamification: “Better, Together”

Gamification, Marketing

Socialites, in games, love the idea of spending their interactions (and time) with other players. There are two main reasons why a socialite continues to use a platform or game. One, they enjoy the features you've implemented to keep them around. Two, the people they have met are on your platform as well. If either of those two elements becomes an issue, they (and…

Continue Reading

Marketing To Your Tribe


Sitting on a plane, being able to write on my blog... technology is a beautiful thing, isn't it? I'm flying back from Chicago (by way of Charleston, SC) to Nashville. I had the opportunity to speak on Gamification at two very awesome (and very different) events: Digital Summit Chicago and Type-A Parent & Lifestyle Blogging Conference. One for marketers and brands, another for the…

Continue Reading